Undergraduate Courses
Associate Degree in Marketing, Advertising & Public Relations
There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability
to develop, communicate and implement ideas and concepts.
This programme has been designed for those with an interest in communications who seek a recognised
qualification to enhance future employment prospects and career progression.
Duration: 3 Years
- Course Structure
- The Diploma in Marketing, Advertising & Public Relations - Part 1
(The ICM Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 subjects)
- Course Structure
- The Advanced Diploma in Marketing, Advertising & Public Relations - Part 2
(The ICM Advanced Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 & 2 subjects)
- Programme Objectives To provide participants with a body of knowledge that enables them to:
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- A) understand and apply communications theory in the working environment
- B) understand the importance of Marketing Communications to the development of a business
- C) make a positive contribution to the work of a Marketing, Advertising or Public Relations department
- C) increase and enhance employment opportunities within the communications industry
The programme is also suitable for working supervisors and managers who require a recognised business qualifications for career advancement or promotion purposes.
- Examinations Externally set and marked by the Institute. Examinations are held in March, June, September and December each year. Candidates must be registered and paid-up Student Members of the Institute at the time they undertake the examinations.
- Examination Closing Dates Candidates entering for examinations must ensure that their completed examination entry forms and fees reach the Institute at least eight weeks before the date of the examinations. Examination timetables indicate the closing date for receipt of entries for each sitting.
- Examination Results These are normally distributed twelve weeks after each examination date.
- Subject Exemptions Students holding relevant recognised qualifications from other professional bodies may apply for exemptions on a subject-for-subject basis.
- Entry Requirements The Institute operates an 'Open Entry' policy in respect of many of its vocational programmes but prospective students should note that the following entrance qualifications are recommended for those wishing to undertake the Diploma and Advanced Diploma programmes:
1. One GCE A-level plus Three GCSEs (or equivalents)
2. Five GCSEs at grades A, B or C (or equivalents)
3. A suitable BTEC National Award
4. Any qualification equivalent to one of the above.
Applicants over the age of 19 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of two years.
- The Associate Degree in Communication Studies This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the Institute with the Assignment required for the award of the Associate Degree.
- Continuing Education The Diploma and Advanced Diploma in Business Studies are recognised by other professional examining bodies for subject and level exemption purposes. They may also be offered as an entrance qualification for degree studies (subject to status and examination grades obtained). The Associate Degree in Business Management may offer advanced entry onto degree programmes.